Samsung Unpacked Product Launch event

Agency EA partnered with ESP to unpack Samsung's newest technology and devices to 3500 people in person and over 44 million streaming viewers around the world.

What did we do for Samsung?

ESP worked with Agency EA to complete this San Francisco event build-out at the Bill Graham Civic Auditorium from their creative concept to delivery of an incredible show in only ten weeks.

For the unveiling of new Samsung Mobile products, including the Galaxy Note, Buds, Galaxy watch and tablet paired with the 10^th Anniversary of the iconic Galaxy phone called for an impactful brand showcase.

We leveraged state of the art show technologies, including a 30’h x 115’w three part LED screen, with additional LED stage floor and overhead LED canopy top screen, 478 motorized kinetic globe lights, large scenic elements and innovative lighting design to make sure everyone viewing it live and online saw the products bold and beautiful center-stage.

1,000 Presentation Queues for 75 minute event

Custom design 3 mil LED screen @ 2,350 square feet

478 Motorized Kinetic Globe Lights

Trucks: 48

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